Printing advertising using LED to renovate
More and more outdoor advertising companies to expand their digital billboards, but now in the existing highway to install them or replace the existing printing billboards will have a new challenge.
In the outdoor advertising market, the attractiveness of digital very large billboards, billboard operators, advertisers and media planners are building a large number of billboards in order to meet national and regional line-up of electronic outdoor advertising.
For real estate, the site is always the most important, now is the same for the billboard. For the billboard operators, the biggest problem is, all gave the best position to occupy the existing billboard printing, and then they put the new digital billboards placed in the wrong? Since the majority of good highway billboards have been occupied set point, and it seems the only possible solution is to use digital billboards to replace a previous printing billboards
Pennsylvania, Berks County Land Displays is an outdoor advertising company, they have printing, posters, three double, and digital billboards, etc. The release of different media, the position of advertisement has been plagued by the problem to them. Jim Landrigan, president of Land Displays, said: "In the outdoor advertising market, the attractiveness of digital billboards quite large, and therefore we increase the number of other important parts of a number of locations to accommodate our digital billboards."
"The introduction of our new digital billboards, when, at every position seemed so precious. Sometimes, in order to accommodate these new digital billboards, we have to use it to replace the billboard printing before, of course, we will do may open up new areas to accommodate these numbers billboards. In many cases, advertising signs must consider whether to set local policies and regulations related to, whether to allow the establishment of a regional billboards, this is a matter of principle. the other problem is , to consider the structural integrity of identity, and, of these existing structures it can to prop up these new (and heavy) digital billboards.
"Billboards in our printing, the need to consider whether the structure qualified for replacement of their digital billboards installed. We have local engineers to be on every billboard to detect and determine which one can use digital billboards to replace it. results, engineer's report to ensure that these changes need to reform existing billboards, and some need to change their structure, or even completely rebuilt. Land Displays has seven digital billboards, which three are new, the other 4 is a modification of existing billboard printing. According to our plan, we will continue to transform in the year 2010, some other billboard.
In the San Francisco Bay Area, in San Francisco - Oakland Bay Bridge east, CBS Outdoor erected a number of double-sided billboards (20 feet × 60 feet long), where the daily traffic flow at more than 212,000. Considering that the location of billboards and LED displays the weight of the structure of this logo is specially designed according to the actual situation.
CBS Outdoors
New York City, CBS Outdoors specializes in providing domestic outdoor advertising, including shopping malls, bus and railway stations, street pole, street light columns, news-stand, public phone booths, benches, garbage cans, as well as sports grounds and other outdoor advertising platforms, business throughout the United States all the cities and regions. Provided in the company's media portfolio, including printing billboards and digital billboards.
CBS Outdoors has more than 70 blocks of digital billboards, and can be expected that this figure will continue to increase, because their advertisers demand is increasing. As these digital billboards installed in the city where, CBS Outdoors Jodi Senese, vice president of marketing, said: "Our digital billboards in the set position, we tend to focus on those we call" coordinate point " place, where the demand is strong, easily observed, the audience is also more, such as highways and tunnel 旁边. 我们 like some heavy traffic places so that the speed of traffic on could be down, compared to gain a Xiangdui Chang's time to see our billboards. "
LED modules into a complete mosaic of the LED display.
CBS Outdoors number of vice-president in charge of G Todd Lathan said: "Through our continued expansion of digital billboards, CBS Outdoors has also been progress. We often find that we are using digital billboards are constantly replaced the existing spray painted billboards. When necessary, we will present the structure of billboards to upgrade. In our own view, the structure of these billboards appears to be good sometimes, but sometimes they require a good for reinforcement. "
All LED modules installed in place, construction who are doing final testing.
"When we look at a billboard when there is a factor to be considered is its life span. Even some billboards and has lived more than 50 years, these ads for the brand, it must take some measures against them. Only when them the necessary treatment, the new digital billboards can be installed safely. Our digital billboards are by an independent LED module fight a complete synthesis of LED display. we make good lattice and then pre-embedded LED Module , installed, and then use the crane to install the brackets on the billboard. "
Billboards in the digital age
Such as outdoor advertising companies for their digital billboards to consider locational general, engineers need to consider is the billboard of the building problems, and to consider the visual appearance of how to meet modern standards. State of New Canaan CT, the R. Scott Lewis from 1991, the New York Times Square designed many of the logo, there are a lot of printing the Northeast / digital billboard is designed by him. Now he will be old-fashioned way transformed into digital printing billboard billboard business. Lewis pointed out that many are planning to install digital billboards and the face of the roadside where to set the issue of outdoor advertising companies, digital billboards are the future of a trend.
The relatively old age of billboards stand up. This is a three-sided billboard truss bracket. Although not short service life, but it still can play its role in the reinforcement of its footing, he played enough to support modern LED display, to replace its original printing billboards.
Lewis said: "If the tendency of local municipal and replaced by an electronic billboard billboard printing, we examine the preferred billboard billboard companies to decide what to accept. Sometimes we see these billboards, they are very good condition , can use; and sometimes we see a printing license status Bingbu good 广告, 但 can undergo certain transform, and for reuse. Here we Jian Yi Ge Ge parts will be reinforced, so that it can support a heavy digital advertising from the brand. In another case, if the advertising signs can not be converted to digital billboards, then the transformation, we propose that this Gongsikaolv construction in other Dedianchongxin new figures billboard.
"When we transform a billboard for the assessment, we will be tested from the foot to the top. We start from the feet base to see whether his solid foundation. We use all of the measurement method, including the use of an ultrasonic thickness measuring equipment, wall thickness can be measured. We also need to look for corrosion, if it is the extent of corrosion more than 15% of the original metal thickness, this will be a problem. In some cases you can repair a rusty point - but very often, You'd better be cut off and put a new metal.
The billboard is the first truss to set up printing billboard. Based on this billboard is a complete test frame, the final decision, in between the existing footing to add a new concrete foundation pile, so that the base frame can support printing from the billboard to replace the new LED display identifies.
"Sometimes, we found decades ago in accordance with relevant building codes were developed by billboards, the design of their wind power is relatively low when. Now, when you regular updates for digital printing billboard billboards when , you must comply with the new building codes, because you have done a lot of its use changes, and now not only the design of the wind load stronger than before, and the weight of responsibility at the need strengthening, so as to rise to the new The LED display installation. "
"For example, once when we conduct inspection, found a pile is not big enough billboards, then it can not be used. This is usually built 30-40 years ago, relatively simple single-sided billboard . Now billboard-based aircraft are generally of sufficient strength to support heavier digital billboards. but also some of their pile, because the soil is soft and the wood pile. "
For pile transformation between the original pile by adding a concrete pile cap. The old wooden pile caps is the new pile cap is new in the drill pipe piles.
Our solution is to design a widening base, demands a new pile to be part of the new base. Because of some objective factors, we can not piling equipment to the location set, because the billboard from a railway track very close. Billboard in front of the only other problem is that some of the new bracket to the base rack for installation of LED display.
"The other billboards, sides of a V-shaped billboard. To consider both sides of signboard to transform from a printing LED display, we realized that the horizontal portion is a 30-inch diameter pipe, enough to support an LED display. In order to give them additional strength-based framework, we designed a drill pipe, increased intensity of support. "
The new base has been constructed complete billboard, LED screen was crane lifted ready to install.
Growth of digital billboards
Digital outdoor advertising billboards in the media is an important new force, there are some important factors that continue to stimulate its growth:
1) the cost of digital billboards down in constantly, making them very easy for those who started using digital billboards outdoor advertising company profits and those who want to expand their existing network of outdoor electronic media, companies can easily have.
2) The media planner has developed new marketing campaign, they have digital billboards as an important part of their advertising, which is to expand their existing network of digital billboards as a strategy.
New opportunities
The number of digital billboards is growing, so many of the former location of the ongoing transformation of printing billboards, along with economic growth, digital billboards are to grow together. As more digital billboards appear in the road next to advertisers and media planners will give them a form of information revealed by the new opportunities.
| Updated:2010.06.20 Source: Clicks:4667
