Look at a hundred years ago Guangfu how advertising

The first commercial advertisement appeared in the Guangzhou, Guangzhou in 1828the English newspaper published" Guangzhou record" began to print advertising. For professional advertising design company, appear in the30's of the last century. Advertising is the important element of culture of Cantonese merchants. -- Jiang Peiyang

Cantonese "Confessions".

Time: March 15, 2012 - 20 days

Location: Martyrs Cemetery Gate second exhibition hall ticket price: Free

In the1905annual" events illustrated"" chill pill" cartoon advertisement," part of the war moved to LST" water floating color photo ad ... ... 3001887 -1997 commercial advertising copy, one by one line, is the Cantonese advertisement in the hundred years. It is understood, these are over8 years old - Jiang Peiyang and brother Jiang Peifeng collected 15years income, from today until next Tuesday in the martyrs cemetery second museums.

" Guangzhou has the earliest advertisement"

Nandu reporters yesterday ahead of the 300barracks, a plurality of advertising copy, is divided into 7 parts, including the end of the Qing Dynasty, before and after the Anti-Japanese War, new China establishs initial stage and reforming and opening after the Guangfu commercial advertising. The newspaper ads, posters, signs design and wall advertising copy, these are collected from Guangzhou, Hong Kong and Macao and the Pearl River Delta region. In addition, there are from Beijing and Shanghai and other places of commercial advertising, and brother Jiang himself by the creation of the commercial advertising works.

According to the82 year old Jiang Peiyang explained, in the words of Guangzhou, "Confessions" is a commercial advertising. To exhibit the 300piece " confession", he and brother Jiang Peifeng15 years to collect part. According to the research, about 100 years ago, Guangzhou's commercial advertising has been in the forefront of the country. " The first commercial advertisement appeared in the Guangzhou, Guangzhou in 1828the English newspaper published" Guangzhou record" began to advertise". For professional advertising design company, appear in the30's of the last century.

Before he retired, Jiang Peiyang in light industrial products import and Export Corporation samples publicity department work, because work involving advertising design, he started to accumulate information in this regard. "Before, I give his next task, each week, one day in the library".

300"Confessions" across the centuries

Nandu reporter noted, the 300" confession", the earliest in 1887the newspaper ad, a total of 5above, published medical advertisements are text, not images. Jiang Peiyang said, at present he collected the first cartoon advertisement, published in the 1905events illustrated".". This is also a pharmaceutical advertising, has a weak man, was holding a large pill, pill has written" chill pill". " Events illustrated" is Pan Dawei in 1905and he Shi in Guangzhou founded a newspaper, the advertisement not only opened the Chinese modern comics beginning, will also be comic into advertising creation.

With the passage of time, color paper ads appear gradually. One of the last century 40's" Po Chai pills" advertisement published in the" friend" magazine, is the use of red two kind of colors produced by the advertising page. A part of the war in the advertisement, it is a large Lichee Bay View, a photo of an ongoing water "piaose" show boat, boat marked " moved hall" three words, which was then engaged in a water floating color laying head.

Published in a newspaper advertisement, sometimes with current combination. Like the 1911a" Anya report", British Czech Republic foot hosiery company advertise, in the title." Wake up on the Chinese". This year is the first year of the Republic of China, on the outbreak of the revolution after publication of the advertisement.

" Business has developed, there is what advertising", Jiang Peiyang thinks, advertisement is the important element of culture of Cantonese merchants.

Report: Nandu reporter Liu Xue

Photography: Nandu reporter Sun Zhenfei

The master collection

He was master and Liao Bingxiong repeatedly engage in joint Cartoon Exhibition

Old man Jiang Peiyang was" music Shuhe shrimp" comic creators of

At the age of 82, Jiang Peiyang lives in Jingtai Street building houses. In his living room hung in his and Liao Bingxiong's photo. He is a disciple of Liao Bingxiong. He was30 years ago, make known to every family 's" music Shuhe shrimp" comic creator of.

Early in1949, Jiang Peiyang in Hongkong" Sing Tao Daily" published comics debut, so far, more than 2000 articles have been published comics. In 1962, long Wen Liao 's name to him, in an art exhibition." Idol", immediately stepped forward to address. After a few days, they bind directly, requirements. Recalled to study with a teacher after, he remembered, Liao Bingxiong has been very strict, draw well he would praise, not directly threw aside," no, no progress, redraw!"

But Liao Bingxiong" acknowledge" the disciple. A collection of works written for the preface, Liao referred to him as" incorrigible comic counterparts". Originally, in early 1957, because of a" Treasury" in the comics, Liao Yi is noted for its" quite the comic mind".

From Liao Bingxiong, Jiang Peiyang's cartoons is a ruthless character behind a gentle appearance, afford much food for thought. In Liao Bingxiong's, both teacher and student have repeatedly held together cartoon exhibition. 1963 - in 1964, Liao Bingxiong and two followers -- Jiang Peiyang and Tan Yuzhao 3 people jointly signed " ting" (meaning " three army" ), in a Guangzhou newspaper serialization comics" loose tertiary diary". During the "Cultural Revolution", he was jailed for comics. But this did not strike his enthusiasm. In the last month, he was a Guangzhou newspaper published a" to do" cartoon style.

82 year old Jiang Peiyang now or Guangdong Province Artists Association Cartoon Art Committee director. Refer to the current form of comics, he thinks, this year has been to traditional comic in the low tide period. " This comes from the animation of the impact, and the cartoons enthusiasm lower". He read the popular Japanese cartoon," they are mostly funny fun, this can increase the pleasures of life, but this is not the main function of comics".


 

| Updated:2012.03.15    Source:    Clicks:4371